Clik here to view.
Activating your list for fun and profit
You have a list of clients, prospects, and professional contacts. What are you doing to activate that list and turn it into repeat business and referrals? How do you get that list to DO SOMETHING? Some...
View ArticleClik here to view.
The Real Housewives of Orange County
I get a fair amount of direct mail from lawyers and other professionals inviting me to a free dinner at a nice restaurant. Basically, they buy you steak or seafood and you listen to a presentation,...
View ArticleClik here to view.
Write for your clients, not your prospects
A question posed on a marketing blog caught my attention: “How might your attitude to writing your newsletter or blog improve if you saw every reader as a client?” It’s a great question. You know your...
View ArticleClik here to view.
How well do you know your stuff?
A number of years ago I was in Texas attending an event related to one of my businesses. The room was filled with several hundred attendees waiting to hear the featured speaker who was scheduled to do...
View ArticleClik here to view.
Live, from your office. . .
The other day I recommended not relying solely on live presentations but to record them so they can go to work for you 24/7. It’s leverage. Do it once, use it over and over again. But don’t stop doing...
View ArticleClik here to view.
Wake up, I’m not done yet!
If you ever do presentations, from the stage or in the courtroom or boardroom, you probably know that your audience tunes out after 10 minutes or so, unless you do something to keep their attention....
View ArticleClik here to view.
So simple, so easy to mess up
Have you ever been interviewed and had the interviewer try to “share the stage” with you, talking too much instead of asking questions? I have and it’s not good. When you are invited to be the guest...
View Article